What good is a website if it just sits there on the Internet like some sort of digital squatter? You want your website to get off its rear and do some work for you! You were nice enough to give it a beautiful design after all! Here’s a few ways you can put your website to work getting more leads for you.
Visible Contact Info
This seems like a no brainer, but it’s not as clear cut as you might thing. Naturally you want your contact info on your website where people can see it. The key is to put it on your site so that people see it without having to look for it. Make sure your contact info is “above-the-fold” on every page of your website design. Don’t expect to have a “Contact Us” page only that people can visit. Contact info should be one of the first things people see when landing on your website without having to scroll.
To-the-Point Forms
Make sure the forms you have on your website that allow people to contact you are short and to-the-point. Ask for only the absolutely essential information you need to get the ball rolling. You don’t want to present your site visitors with long, elaborate contact forms full of questions and options. They didn’t come to your site to take the SATs. They came to your site to find out if you can help them. Give them a simple form to get in touch. You can gather more information from the later.
Popups
Popups are a great way to remind people that you are eager to work them, but don’t over do it. If used improperly popups can be a huge deterrent. Keep popups simple and as un-intrusive as possible. Don’t throw a popup at your visitors on every page they visit or every few minutes they’re on the site.
Exit Popups
Another type of popup you can employ are exit popups. These are triggered when a user attempts to leave your site. A script will detect if the user’s mouse pointer veers off the page (toward the browser back button or URL bar, for instance) and popup a “Wait! Before you go!” giving the visitor one last chance to get in touch. As with other popups, don’t let this get annoying. You don’t want to trigger an exit popup every time the mouse pointer moves off the page – only the first time – because they may be clicking that back button to get to a previous page on your site, not to leave.
Incentives
Give someone a reason to contact you right now by offering an immediate incentive once they’ve submitted their information. What could an immediate incentive be? One common offer is a downloadable product. Some examples are:
- Relevant case studies or reports about their industry.
- A discount code for your serves.
- A discount code for another relevant but non-competing service.